Studies show that just one episode of blistering sunburn in childhood can increase our chances of skin cancer by around 50%.¹ And though young skin heals faster than grown-up skin, it’s more vulnerable to injuries including sun damage from UV exposure. This is due to its structural differences including a lower concentration of melanin, thinner skin structure, and an incomplete skin barrier. That’s why it’s so important to protect your child’s skin from the sun’s rays, particularly during long or high periods of sun exposure. It is also crucial that we educate our children about the harmful effects of the sun and the power of good sun habits, so they can grow up with healthy, protected skin and a much lower risk of developing skin cancer in later life.

How the sun affects the skin

UVB rays are strongest in the summer, especially between the peak hours of 11am and 3pm, as well as in locations close to the equator and at a high altitude. But whether or not we get sunburn actually has nothing to do with temperature,² so we mustn’t be lulled into a false sense of security by cool breezes or cloudy skies.

UVB radiation does most of its damage in the spring and summer. UVB rays have short wavelengths which focus their damage on the skin’s surface. The visible results of UVB exposure are sunburn, along with eventual pigmentation and dryness. UVB radiation also causes DNA damage to skin cells, which can lead to genetic mutations and cancer.

Meanwhile, UVA radiation is present all year round, no matter the weather. UVA rays have long wavelengths that can penetrate deep into the skin. There are no immediate visible signs of damage, but UVA exposure will eventually be observed in the form of premature skin ageing, including lines, wrinkles and sagging skin.

The sun also produces visible light and infrared-A. These forms of radiation have a negative impact on the skin by causing skin cell damage, collagen breakdown, and a weakened skin barrier. This leads to unhealthy skin that is more at risk of skin cancer.

UV radiation is the proven cause of non-melanoma cancers, and a contributing factor to melanoma.

Children and sun exposure

Sunburns at a young age are strongly correlated with melanoma in later life. In fact, sun exposure during childhood and teenage years have been proven to play a role in the cause of all types of skin cancers.³ Research has also found show that a higher number of sunburns in our late teens and early twenties increase our chances of developing melanoma.⁴

Children’s skin is more sensitive to the sun’s rays, which is why protection in childhood years is essential. It’s so important for our children to start practicing healthy sun behaviours during early childhood, as it will encourage habits to be established, including wearing a high-level, broad-spectrum SPF, wearing a sun hat and sunglasses, and seeking shade.

For children under the age of six months, they must be kept out of direct sunlight at all times. Parents and carers should also be careful to avoid excessive heat, because babies can’t control their bodily temperature like adults. Once a child has reached six months of age, they can spend a short amount of time in the sun, but must be covered up with loose protective clothing, a broad-brimmed hat and a high-level, broad-spectrum SPF.⁵

Keep children in the shade during the peak hours of sunshine, and don’t forget to top up sun protection, especially after swimming or towel-drying.

Of course, it can be difficult to apply sun protection to your children, especially wriggly toddlers who are extra excited to be out in the sun. Children with sensitivities may also be difficult to convince. Older children can also be hard to persuade; if your teen is spending a day in the sun and you’re not present, you might be concerned that they won’t re-apply their sun protection or wear a hat. But there are steps you can take to help keep them protected.

Top tips for protecting your children’s skin this summer

• Make SPF application a fun activity, not a chore. Apply the correct amount in a fun pattern and let your child help to rub it in. They could join the dots or spell a word.
• Ask your child to name each body part as you apply sun protection, and to point out any area that you may have ‘forgotten’.
• Sing a song each time you apply – let your child choose their favourite.
• Give your child some control over SPF application. Set a timer on your phone for a top-up and encourage them to listen out for the signal. Show them where the sunscreen is kept in the bag, and let them take it out when it’s time to reapply.
• Make SPF a key part of your summer morning routine. Remind your child that it must be applied before you head out for the day, ideally 30 minutes before sun exposure. Praise your child every time they remember or let you apply it fuss-free.
• For older children, educate them about the importance of sun protection. If they question why they need to wear it, avoid the “because I said so” approach. Instead, explain about the damage caused by sun exposure and how wearing sun protection every day will keep their skin healthy.
• Make sure your child is happy and comfortable in their sun hat, sunglasses and protective clothing. If a sunhat is too tight, for example, they will be more likely to remove it. Let them be involved in the shopping process and pick a colour and pattern that they love.
• Encourage your child to seek out shady areas in the middle of the day. Tell them to look out for big shadows where they can sit, relax and eat their lunch. If you are going out for the day, pack extra toys, games and snacks to keep them occupied during these peak hours, so they are less likely to dash out into direct sunlight.
• If you have a pram, invest in a well-ventilated, UV protective sunshade that will protect them and keep them cool during naps or walks.
• Always offer more fluids on hot days, as sun exposure can cause dehydration. Your kids will be delighted to know that ice lollies count!

Heliocare 360° for kids?

Heliocare is for everyone, for every day. With products for all skin types and various finish preferences, there’s something for the whole family, including daily sunscreens for the face, sunscreens for the body, supplements to help boost skin health from within, and of course, a Pediatrics range for the kids!

Heliocare 360° offers the very best daily defence against the sun and daylight, with high-level, broad-spectrum protection, and additional skin-loving ingredients that help boost skin health and prevent premature skin ageing. Its light, easy-to-blend formulas, make Heliocare 360° textures much loved by the whole family.

Our pediatrics range is the perfect choice for protecting your children’s skin this summer. Specifically formulated to meet the needs of sensitive and atopic skin, it is suitable for use on babies and children from 6 months old and is sand-resistant, and very water-resistant with light, non-greasy textures.

It includes the Pediatrics Mineral fluid SPF50+, a light, hydrating fluid that’s easy to apply and leaves the skin feeling silky without any white residue. It protects the skin from the sun using mineral-only filters and strengthens and reinforces the skin barrier with niacinamide – suitable for use on the face and body.

The Heliocare 360° Pediatrics Atopic Lotion Spray is another excellent choice, for the body, offering extremely quick and easy application with a playful trigger spray!

All products are available individually or bundled up for extra savings, along with our Family Face and Family Bundle, which includes sun protection products for all the family. Shop the Heliocare 360° Pediatrics Range today!

*Heliocare 360° Pediatrics range is suitable for children and babies from six months old.